The NHL Heritage Classic game is one of hockey's most exciting events, paying homage to the rich history of hockey in Canada. Held in Winnipeg in 2016, Infinite Scale was tasked with transforming Investors Group Field into this exciting outdoor match. The design system infused classic and vintage-inspired imagery into various applications around the stadium, including the first ever 60,000+ square foot field graphic!
As lead designer, I was tasked with developing the look and feel of the event, graphic overlay, and creating and coordinating the production and installation of artwork.
