Infinite Scale (now Elevate Creative) is a design firm specializing in experiential branding for sports. As a key member of the design team, I have contributed to numerous NHL events, guiding projects from initial opportunity assessment and conceptual development through to the production and installation of large-scale environmental graphics. My work ensures a cohesive and immersive visual experience across each venue.
One of my specialties is designing field graphics that transform stadiums into dynamic, thematic environments. Notably, for the 2020 NHL Stadium Series, I played a pivotal role in converting the Air Force Academy’s stadium into a realistic airbase, integrating aviation-inspired visuals and a replica F-22 fighter jet. For the 2016 Heritage Classic, I led the design and coordination of one of the largest graphic installations in the firm’s history—setting a new industry standard for immersive elements in sports.
Selected NHL Events:
NHL All-Star Game // 2016, 2017, 2023
NHL Stadium Series // 2020, 2023
NHL Winter Classic // 2023
NHL Heritage Classic // 2016
