Arizona State University’s Student-Athlete Facility was designed to inspire recruits and cultivate school spirit among student-athletes. Infinite Scale was hired to develop an immersive brand experience throughout the facility, integrating ASU’s identity into large-scale environmental graphics, custom installations, and wayfinding elements.
I played a key role in translating ASU’s brand into a dynamic physical space, designing and refining graphics that reinforce the Sun Devil legacy. My work included developing large-format visuals, donor recognition displays, and branded installations that enhance both function and atmosphere. Beyond design, I contributed to fabrication coordination, ensuring seamless execution from concept to installation. This project strengthened my expertise in placemaking and brand integration, blending storytelling with impactful visual experiences.
