The 2016 Copa América Centenario marked the tournament’s historic 100th anniversary and its first time being hosted in the United States. As the largest men’s soccer event in the U.S. since the 1994 World Cup, the tournament spanned 32 matches, 16 teams, and 10 venues nationwide. Infinite Scale was tasked with creating a cohesive visual identity and venue décor system that unified all host cities while adapting to each unique stadium environment.
I played a key role in developing the tournament’s comprehensive design system, ensuring a consistent and impactful brand presence across all venues. In addition to designing graphics, I traveled to multiple stadiums to assess implementation strategies, refining designs for site-specific challenges. I also created detailed graphics and installation guidelines for fabricators and installers, helping to streamline execution and maintain brand consistency at every location.
