In preparation for the 2015 All-Star Game in Cincinnati, the Reds hired MSA to revamp and re-imagine the concessions throughout the ballpark. Refacing the existing structures with distinct finishes, materials, signage, and graphics transformed the park into a uniquely Cincinnati experience for fans new and old.
I was tasked with developing effective signage for each stand, whether it was a new brand or established Cincinnati staple. Once the system felt cohesive, I built fabrication artwork and guidelines for install.
