The Detroit Redwings have been an international icon for decades. When they decided to bring a brand new multi-use arena to Detroit, they hired Infinite Scale to manage the overall creative strategy. Wayfinding, signage, brand integration, concessions, and sponsor applications were the core visual elements implemented. This cohesive strategy helped Little Caesars Arena emerge as one of the nation's most dynamic and modern arenas. Photos courtesy of Infinite Scale Design Group.
I developed most of conceptual directions for these spaces, and helped build the artwork and fabrication specs for various installations; including but not limited to concessions, partner integration, exterior signage, and of course the branded environments.
